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thedailywhat:

Car Company Clash of the Day: Speaking of Chevy, the General Motors division has reportedly ruffled Ford’s feathers with its “good-humored” Super Bowl ad showing a post-apocalyptic world in which Chevy Silverado owners lament the loss of a friend who drove a Ford F-150.

“Woke today with letter from Ford asking Chevy to pull 2012 Super Bowl ad,” GM’s CMO Joel Ewanick said in an email. “Really! We stand by our longest-lasting most dependable truck.”

Asked if Chevy plans to comply with Ford’s request, Ewanick said the company would not, adding, “We can wait until the world ends, and if we need to, we will apologize.”

[wsj.]

This commercial just aired. Well done. Points to Chevy.


Via The Daily What

  1. ienjoyedthat reblogged this from thedailywhat
  2. themikeward reblogged this from thedailywhat
  3. giantgreypanda reblogged this from thedailywhat and added:
    Best commercial this year.
  4. ronbarak reblogged this from thedailywhat
  5. ramic1986 reblogged this from thedailywhat
  6. highbrowshit reblogged this from thedailywhat and added:
    This was my favorite spot.
  7. bellsonmyhat reblogged this from thedailywhat
  8. sdotkdotc reblogged this from thedailywhat and added:
    talk about “BUILT TOUGH”! You tell ‘em, Chevy!
  9. thedevilontheradio reblogged this from thedailywhat
  10. bealotcooler-if-you-did reblogged this from monde-reel
  11. monde-reel reblogged this from thedailywhat
  12. sxizzor reblogged this from nancaia and added:
    stay pressed, ford. this is brilliant.
  13. soapbardival reblogged this from thedailywhat
  14. ana360 reblogged this from thedailywhat
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