I don't understand the question.

A 30 second ad costs $3.5 million dollars (that’s about 35x my annual ad budget), so let’s go ahead and talk about the winners & losers so far, shall we?

WINNERS - Chevy (especially since Ford made a big whiny thing out of it - but this shout out is for the truck ad not the lame Malibu ad), Best Buy (nice wink towards the Alec Baldwin-Words With Friends incident), Skechers (points for most adorable), Doritos (the one with the slingshot baby, not the freaky dog-killed-cat one), and VW (although they almost have to go in the loser category because it didn’t even come close to topping last year’s commercial). Also, a nod to CTIA - your ad was lovely.

LOSERS - There were actually quite a few that didn’t even register with me, so they belong here but I can’t remember them. BUT I do need to call out a couple, C’mon, Coke, the polar bears were great, like 20 years ago, but let’s find something new now, shall we? Go Daddy *yawn* if you’re going to pay for Jillian Michaels, shouldn’t you use her in a way people will understand? What the hell was that? And as much as I was looking forward to a new E*Trade baby commercial, it was disappointing. I know you can be funnier. I think the Audi ad about vampires was creative, but did they seriously pay $3.5M just to tell me that their headlights are super fucking annoying? Does anyone buy a car for the headlights? WTF?

STRANGE - That ad for Beckham’s panties seemed out of place, but I appreciated the view. And the Doritos ad about the dog killing the cat was odd to me. I’m torn.